2D Design

While digital graphics have a strong presence in the marketing world, 2D Designs are also an important element of graphic arts. Here are some examples of different ways marketing material can take on a more hand-drawn appearance.

Cross Contour Line Detail

Cross contour line detail captures the essence of a image without color or shading. Through only a black pen and marker, these geese capture a feeling of movement and solidity.

Less Is More

Different effects can be gained by magnifying areas of an object to reveal detail or capture a feeling. This meadowlark was a recreation of a photo in the medium of paper and ink. While digital software is extremely useful, sometimes hand drawing is the only way to capture exactly what you need.

Letter Composition

Vinyl letter compositions in black and white are another unique way to display concepts. Through positive and negative spaces and various sizes of characters, this rendering tells a complex story that is open to each person’s interpretation.

Custom Designed Icons

2D design also includes creating a set of icons. The hand-drawn icons above are samples of complex activities being downsized to a simple image. This can be useful for website development or transformed into logos.